仙桃黄鳝，品牌价值306.51亿元！
<div class="wx_rich_media_content" id="jsWxContainer"><section class="mp_profile_iframe_wrp" nodeleaf=""><mp-common-profile class="custom_select_card mp_profile_iframe mp_common_widget" data-pluginname="mpprofile" data-nickname="仙桃日报" data-alias="xiantaoribao" data-from="0" data-headimg="http://mmbiz.qpic.cn/mmbiz_png/UYRMp2VSp6z4wqs08IMf6ySuShHcOb56VPNeIdCrdhrVtHAqb82SvibNCgcjuZ42dveJ6zv1OME0uM5VMibF29CQ/0?wx_fmt=png" data-signature="传播仙桃好声音" data-id="MzI0NTEzNzM2Mw==" data-service_type="1" data-verify_status="3"></mp-common-profile></section><section class="js_underline_content" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><section data-width="100%" style="width: 784px;text-align: justify;margin-bottom: unset;box-sizing: border-box;max-width: 100%;"><section data-pm-slice="0 0 []" style="box-sizing: border-box; font-size: 16px; color: rgb(62, 62, 62); visibility: visible;"><section style="margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;"><section style="display: inline-block;width: 784px;border: 2px solid rgb(95, 156, 239);padding: 10px;border-radius: 0.7em;box-sizing: border-box;max-width: 100%;"><section style="font-size: 15px;box-sizing: border-box;"><section><p><span leaf=""><br></span></p><section style="background: linear-gradient(to right, rgb(222, 245, 255), rgb(241, 248, 255)); padding: 10px 15px; margin-left: 10px; box-sizing: border-box;"><section style="font-size: 16px;color: rgb(8, 121, 226);text-align: center;line-height: 2em;"><strong data-brushtype="text"><section style="line-height: 2em;"><span leaf="" data-pm-slice="1 1 "><span textstyle="" style="font-size: 17px;">2024—2025年度“仙桃黄鳝”省域区域公用品牌价值306.51亿元</span></span></section><span leaf="" data-pm-slice="1 1 "><span textstyle="" style="font-size: 17px;">对比上年度226.71亿元增长35.2% 再次登顶全国黄鳝品牌榜首</span></span></strong></section></section><p><span leaf=""><br></span></p></section><p style="text-indent: 2em;"><span style="text-decoration-line: initial; caret-color: red;"></span></p><section style="line-height: 2em;text-indent: 2em;"><span leaf="" data-pm-slice="1 1 "><span textstyle="" style="font-size: 17px;">在9月23日举行的仙桃黄鳝消费季开幕式上，武汉大学质量发展战略研究院院长程虹现场发布“仙桃黄鳝”品牌价值，</span><span textstyle="" style="font-size: 17px;color: rgb(217, 33, 66);font-weight: bold;">认定2024—2025年度“仙桃黄鳝”省域区域公用品牌价值为306.51 亿元，对比上年度的226.71亿元增长35.2%，再次登顶全国黄鳝品牌榜首。同时，预计到2029年，“仙桃黄鳝”总产值将突破600亿元。</span></span></section><section style="line-height: 2em;"><span leaf="" data-pm-slice="1 1 "><br></span></section><section style="text-align: center;" nodeleaf=""></section><section style="line-height: 2em;"><span leaf="" data-pm-slice="1 1 "><br></span></section><section style="text-align: center;" nodeleaf=""></section></section></section></section></section></section></section><section><span leaf=""><br></span></section><section class="js_underline_content" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);" data-pm-slice="0 0 []"><section data-mp-plugin="96weixin" data-mpa-powered-by="yiban.io" style="margin-bottom: unset;visibility: visible;"><section data-clipboard-cangjie="]]]" style="visibility: visible;"><section style="margin-bottom: unset;"><section data-role="outer" label="edit by 135editor" data-pm-slice="0 0 []"><section data-role="paragraph"><section style="outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-size: 16px; letter-spacing: 0.544px; text-align: justify; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; box-sizing: border-box !important;"><section style="margin-top: 6px; margin-bottom: -20px; outline: 0px; max-width: 100%; display: flex; flex-flow: row; text-align: center; justify-content: center; transform: translate3d(4px, 0px, 0px); box-sizing: border-box !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; width: auto; vertical-align: top; min-width: 10%; flex: 0 0 auto; height: auto; align-self: flex-start; box-sizing: border-box;"><section style="margin-top: -6px; margin-bottom: 6px; outline: 0px; max-width: 100%; text-align: left; justify-content: flex-start; transform: translate3d(-6px, 0px, 0px); box-sizing: border-box !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; width: 110px; vertical-align: top; box-sizing: border-box;"><section style="padding-right: 10px; padding-left: 10px; outline: 0px; max-width: 100%; text-align: center; color: rgb(242, 249, 255); letter-spacing: 2px; line-height: 2; box-sizing: border-box !important;"><p style="outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important;"><span leaf="">品牌价值</span></p></section></section></section></section></section></section><section style="margin-bottom: 10px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-size: 16px; letter-spacing: 0.544px; text-align: justify; line-height: 1.75em; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; box-sizing: border-box !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; width: 784px; vertical-align: top; background-color: rgb(242, 249, 255); box-sizing: border-box;"><section style="margin-top: 30px; margin-bottom: 10px; outline: 0px; max-width: 100%; box-sizing: border-box !important;"><section style="padding-right: 20px; padding-left: 20px; outline: 0px; max-width: 100%; font-size: 14px; line-height: 1.8; letter-spacing: 1.8px; box-sizing: border-box !important;"><p style="outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.6em; box-sizing: border-box !important;"><span style="outline: 0px; max-width: 100%; text-align: left; text-indent: 40px; color: black; font-size: 17px; font-family: 仿宋; box-sizing: border-box !important;"></span></p><section style="line-height: 2em;text-indent: 2em;"><span leaf=""><span textstyle="" style="font-size: 17px;">程虹团队从</span><span textstyle="" style="font-size: 17px;font-weight: bold;">市场价值、品质价值、产业价值、创新价值、民生价值、治理价值、生态价值和文化价值</span><span textstyle="" style="font-size: 17px;">8个一级指标和和</span><span textstyle="" style="font-size: 17px;font-weight: bold;">产品知名度、增收价值</span><span textstyle="" style="font-size: 17px;">等27个二级指标，奔赴全国各地开展实地调研。2024-2025年度，“仙桃黄鳝”年度销售额较上一年度增幅达31.2%，高于行业平均增速305%，其中黄鳝加工产品销售额增幅60.2%，高于行业平均增速361.5%；消费者品牌认可度达97%；仙桃鳝农年均增加收入2.5万元，增幅达38.5%。<span textstyle="">根据消费者问卷调查结果表明，</span><span textstyle="" style="font-weight: bold;">“仙桃黄鳝”品牌的评价显著高于其他品牌的品质价值。</span></span></span></section><section style="line-height: 2em;"><span leaf=""><span class="wxart_image" wx-style="display:inline-block;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;vertical-align: bottom;caret-color: rgb(89, 89, 89);color: rgb(89, 89, 89);font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 13px;font-style: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 2px;text-align: center;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration: none;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 637px !important;height: auto !important;"></span></span></section><section style="line-height: 2em;text-indent: 2em;"><span leaf=""><br></span></section><section style="line-height: 2em;"><span leaf=""><span class="wxart_image" wx-style="display:inline-block;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;vertical-align: bottom;caret-color: rgb(255, 0, 0);color: rgb(33, 33, 34);font-family: 微软雅黑, Microsoft YaHei;font-size: 17px;font-style: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 2px;text-align: center;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration: none;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 637px !important;height: auto !important;"></span></span></section><section style="line-height: 2em;"><span leaf=""></span></section><section style="line-height: 2em;text-indent: 2em;"><span leaf=""><span textstyle="" style="font-size: 17px;">武汉大学质量发展战略研究院是由武汉大学与相关政府部门共建的跨学科研究机构，研究成果持续被中央和地方政府采纳，在国内外有着广泛影响力。</span></span></section><section style="line-height: 2em;"><span leaf=""><span class="wxart_image" wx-style="display:inline-block;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;vertical-align: bottom;caret-color: rgb(89, 89, 89);color: rgb(89, 89, 89);font-family: PingFang SC, system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 13px;font-style: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 2px;text-align: center;text-transform: none;white-space: normal;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration: none;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 637px !important;height: auto !important;"></span></span></section><section style="line-height: 2em;text-indent: 2em;"><span leaf=""><span textstyle="" style="font-size: 17px;">三十载风雨兼程，三代人接续奋斗。仙桃立足资源禀赋，按照“保总量、扩份额、打品牌”总体思路和“一盘棋、一条链、一品牌”工作要求，加快推进黄鳝“种养加销安服”全产业链发展，仙桃黄鳝游出了一条善作“鳝”成的产业振兴之路，实现从沔水仙鳝到致富靠山的跃升变迁。</span></span></section><section style="line-height: 2em;text-indent: 2em;"><span leaf=""><span textstyle="" style="font-size: 17px;">今年以来，全市繁育黄鳝苗种11亿尾，养殖面积30万亩，预计年产量可达12万吨，综合产值超120亿元。“一年一辆车、两年一套房”，已成为仙桃鳝农增收致富的生动写照。仙桃黄鳝产业不仅让7.2万“仙桃鳝农”端稳“金饭碗”，还间接带动周边12万名群众就业。</span></span></section><section style="line-height: 2em;"><span leaf=""><span class="wxart_image" wx-style="display:inline-block;height: auto !important;"></span></span></section><section style="line-height: 2em;text-indent: 2em;"><span leaf=""><span textstyle="" style="font-size: 17px;">作为“仙桃黄鳝”品牌输出地，仙桃与省内7个黄鳝主产区签订了“仙桃黄鳝”省域区域公用品牌共建共享协议，与省内11家主要市场主体签订了“仙桃黄鳝”省域区域公用品牌授权协议，共同打造和提升“仙桃黄鳝”的品牌价值，实现抱团闯市场。</span></span></section><p><span leaf=""><br></span></p></section></section></section></section></section></section></section></section></section></section><section style="text-align: center;line-height: 2em;margin-bottom: 8px;"><span leaf=""><span textstyle="" style="color: rgb(217, 33, 66);font-weight: bold;">仙桃黄鳝</span></span></section><section style="text-align: center;line-height: 2em;margin-bottom: 8px;"><span leaf=""><span textstyle="" style="color: rgb(217, 33, 66);font-weight: bold;">越来越强</span><span class="wxart_image" wx-style="display:inline-block;display: inline-block;width: 20px;vertical-align: middle;background-size: cover;height: auto !important;"></span><span class="wxart_image" wx-style="display:inline-block;display: inline-block;width: 20px;vertical-align: middle;background-size: cover;height: auto !important;"></span><span class="wxart_image" wx-style="display:inline-block;display: inline-block;width: 20px;vertical-align: middle;background-size: cover;height: auto !important;"></span></span></section><p><span leaf=""><br></span></p><section><span style="color: rgb(178, 178, 178); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 12.6316px; letter-spacing: 0.5px; caret-color: rgb(34, 34, 34);"><span style="font-size: 12px; letter-spacing: normal;"><span leaf="">来源/仙桃日报</span></span></span></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p></div><p></p>
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